:root {
  --navy: #10233f;
  --navy-mid: #152d4f;
  --navy-deep: #0a1628;
  --midnight: #060e18;
  --cream: #f7f1e8;
  --white: #fffdf8;
  --olive: #6f7c55;
  --stone: #d8c8b3;
  --charcoal: #2b2b2b;
  --muted: #6e6a63;
  --border: #e6ded2;
  --border-dark: rgba(255, 253, 248, 0.14);
  --shadow: 0 24px 60px rgba(10, 22, 40, 0.1);
  --shadow-deep: 0 40px 90px rgba(6, 14, 24, 0.32);
  --shadow-float: 0 48px 100px rgba(6, 14, 24, 0.38);
  --section: clamp(5.5rem, 11vw, 8.5rem);
  --font-serif: "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, serif;
  --font-sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; overflow-x: hidden; }

body {
  margin: 0;
  font-family: var(--font-sans);
  background: var(--white);
  color: var(--charcoal);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }
a { color: var(--olive); text-decoration: none; }
a:hover { text-decoration: underline; }

.container { width: min(1280px, calc(100% - 2.5rem)); margin: 0 auto; }
.container-narrow { width: min(680px, calc(100% - 2.5rem)); margin: 0 auto; }
.container-wide { width: min(1440px, calc(100% - 2.5rem)); margin: 0 auto; }

/* ─── Announcement bar ─── */
.announce-bar {
  position: fixed;
  inset: 0 0 auto;
  z-index: 600;
  background: var(--midnight);
  color: rgba(255, 253, 248, 0.72);
  border-bottom: 1px solid var(--border-dark);
}

.announce-bar p {
  margin: 0;
  padding: 0.55rem 0;
  font-size: 0.58rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  text-align: center;
}

/* ─── Header ─── */
.site-header {
  position: fixed;
  inset: 1.85rem 0 auto;
  z-index: 500;
  background: rgba(255, 253, 248, 0.94);
  backdrop-filter: blur(22px);
  border-bottom: 1px solid var(--border);
}

.header-inner {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 1.5rem;
  padding: 1rem 0;
}

.logo {
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  color: var(--navy);
  text-decoration: none;
  white-space: nowrap;
}

.logo:hover { text-decoration: none; }

.site-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 0.25rem 1.35rem;
  font-size: 0.62rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.site-nav--main { justify-content: center; }
.site-nav--aside { justify-content: flex-end; gap: 0.25rem 1rem; }

.site-nav a {
  color: var(--muted);
  text-decoration: none;
  padding: 0.2rem 0;
  border-bottom: 1px solid transparent;
  transition: color 0.2s ease, border-color 0.2s ease;
}

.site-nav a:hover,
.site-nav a.is-active {
  color: var(--navy);
  text-decoration: none;
  border-bottom-color: var(--navy);
}

.nav-toggle { display: none; position: relative; grid-column: 3; justify-self: end; }

.nav-toggle summary {
  list-style: none;
  cursor: pointer;
  font-size: 0.62rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--navy);
}

.nav-toggle summary::-webkit-details-marker { display: none; }

.nav-menu {
  position: absolute;
  right: 0;
  top: calc(100% + 0.5rem);
  min-width: 260px;
  max-height: 75vh;
  overflow-y: auto;
  padding: 1.25rem;
  background: var(--white);
  border: 1px solid var(--border);
  box-shadow: var(--shadow-deep);
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
}

.nav-menu a {
  font-size: 0.68rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--charcoal);
  text-decoration: none;
}

/* ─── Buttons ─── */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 1rem 1.75rem;
  font-size: 0.62rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  text-decoration: none;
  border: 1px solid transparent;
  transition: transform 0.2s ease, background 0.2s ease, color 0.2s ease;
}

.btn:hover { text-decoration: none; transform: translateY(-1px); }
.btn-primary { background: var(--navy); color: var(--white); }
.btn-primary:hover { background: var(--navy-mid); }
.btn-secondary { background: transparent; color: var(--navy); border-color: var(--navy); }
.btn-ghost { background: transparent; color: var(--white); border-color: var(--border-dark); }
.btn-olive { background: var(--olive); color: var(--white); }

.section-dark .btn-secondary,
.section-dark .btn-ghost { color: var(--white); border-color: var(--border-dark); }

/* ─── Image slot system ─── */
.img-slot {
  position: relative;
  overflow: hidden;
  background: var(--midnight);
}

.img-slot > img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  z-index: 2;
}

.img-ph {
  position: absolute;
  inset: 0;
  z-index: 1;
}

.ph-hero {
  background:
    linear-gradient(160deg, rgba(247,241,232,0.06) 0%, transparent 40%),
    linear-gradient(25deg, var(--midnight) 0%, var(--navy) 45%, #1e3348 100%);
}

.ph-hero::after {
  content: "";
  position: absolute;
  bottom: 0;
  left: 18%;
  width: 50%;
  height: 72%;
  background: linear-gradient(180deg, transparent, rgba(216,200,179,0.07));
  border-radius: 50% 50% 0 0;
}

.ph-portrait { background: linear-gradient(200deg, var(--stone) 0%, var(--navy-mid) 60%, var(--midnight) 100%); }
.ph-smart { background: linear-gradient(140deg, #3a4535 0%, var(--navy) 50%, var(--cream) 100%); }
.ph-outer { background: linear-gradient(155deg, var(--charcoal) 0%, var(--navy) 70%, var(--stone) 100%); }
.ph-shoes { background: linear-gradient(130deg, var(--midnight) 0%, var(--muted) 100%); }
.ph-rail { background: linear-gradient(90deg, var(--cream) 0%, var(--stone) 50%, var(--navy-mid) 100%); }
.ph-fabric {
  background:
    repeating-linear-gradient(90deg, rgba(255,253,248,0.04) 0 1px, transparent 1px 6px),
    linear-gradient(180deg, var(--stone), var(--navy-mid));
}
.ph-journal { background: linear-gradient(135deg, var(--navy) 0%, rgba(111,124,85,0.55) 100%); }
.ph-cgi {
  background:
    radial-gradient(ellipse 70% 50% at 60% 30%, rgba(111,124,85,0.2), transparent),
    linear-gradient(165deg, var(--midnight) 0%, var(--navy) 50%, #1a2a3d 100%);
}

.img-caption {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  padding: 1.5rem;
  background: linear-gradient(transparent, rgba(6,14,24,0.82));
  z-index: 3;
}

.img-caption span {
  font-size: 0.58rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--stone);
}

.img-caption p {
  margin: 0.3rem 0 0;
  font-family: var(--font-serif);
  font-size: 1.1rem;
  color: var(--white);
}

/* ─── Device frames ─── */
.device {
  position: relative;
  background: #070e17;
  border-radius: 38px;
  padding: 8px;
  box-shadow: var(--shadow-float);
  border: 1px solid rgba(255,253,248,0.08);
}

.device-notch {
  position: absolute;
  top: 11px;
  left: 50%;
  transform: translateX(-50%);
  width: 62px;
  height: 20px;
  background: #070e17;
  border-radius: 999px;
  z-index: 5;
}

.device-screen {
  position: relative;
  aspect-ratio: 393 / 852;
  border-radius: 32px;
  overflow: hidden;
  background: var(--cream);
}

.device-screen img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: top;
  z-index: 2;
}

.device-ui {
  position: absolute;
  inset: 0;
  z-index: 1;
  padding: 20% 10% 12%;
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.device-ui--dark { background: linear-gradient(180deg, var(--navy-mid), var(--midnight)); }

.ui-bar { height: 5px; border-radius: 999px; background: rgba(16,35,63,0.12); }
.ui-bar--s { width: 38%; }
.ui-bar--a { width: 62%; background: rgba(111,124,85,0.35); }
.ui-block {
  flex: 1;
  margin-top: 6px;
  border-radius: 12px;
  background: linear-gradient(155deg, var(--stone), rgba(16,35,63,0.15));
}

.ui-block--dark {
  background: linear-gradient(180deg, rgba(255,253,248,0.06), rgba(111,124,85,0.18));
  border: 1px solid var(--border-dark);
}

.device--xs { width: min(170px, 38vw); }
.device--sm { width: min(210px, 46vw); }
.device--md { width: min(250px, 54vw); }
.device--lg { width: min(290px, 68vw); }

/* ─── Hero campaign ─── */
.hero-campaign {
  position: relative;
  min-height: 100vh;
  min-height: 100svh;
  padding: 7.5rem 0 0;
  background: var(--white);
  overflow: hidden;
}

.hero-campaign-grid {
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: stretch;
  min-height: calc(100vh - 7.5rem);
  min-height: calc(100svh - 7.5rem);
}

.hero-campaign-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(2rem, 4vw, 4rem) 0;
}

.hero-campaign-copy .eyebrow {
  margin-bottom: 1.5rem;
  font-size: 0.62rem;
  letter-spacing: 0.18em;
}

.hero-campaign h1 {
  margin: 0 0 1rem;
  font-family: var(--font-serif);
  font-size: clamp(2.6rem, 5.2vw, 4.5rem);
  line-height: 1.02;
  letter-spacing: -0.03em;
  font-weight: 400;
  color: var(--navy);
  max-width: 11ch;
}

.hero-subhead {
  margin: 0 0 1.25rem;
  font-size: clamp(1.05rem, 1.9vw, 1.25rem);
  line-height: 1.5;
  color: var(--olive);
  font-weight: 500;
  max-width: 28rem;
}

.hero-body {
  margin: 0 0 2rem;
  max-width: 30rem;
  font-size: 1rem;
  line-height: 1.8;
  color: var(--charcoal);
}

.hero-cta { display: flex; flex-wrap: wrap; gap: 0.75rem; margin-bottom: 1.25rem; }

.hero-micro {
  margin: 0;
  font-size: 0.72rem;
  color: var(--muted);
  line-height: 1.6;
  max-width: 28rem;
}

.hero-campaign-visual {
  position: relative;
  min-height: clamp(520px, 72vh, 760px);
}

.hero-campaign-image {
  position: absolute;
  inset: 0;
  box-shadow: var(--shadow-deep);
}

.hero-campaign-image::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, var(--white) 0%, transparent 18%);
  z-index: 3;
  pointer-events: none;
}

.hero-campaign-device {
  position: absolute;
  bottom: 8%;
  right: 4%;
  z-index: 4;
  transform: rotate(2deg);
}

.hero-campaign-cgi {
  position: absolute;
  bottom: 0;
  left: 0;
  width: 68%;
  aspect-ratio: 16/10;
  z-index: 2;
  box-shadow: var(--shadow);
}

.hero-float {
  position: absolute;
  z-index: 5;
  padding: 0.85rem 1.1rem;
  background: rgba(255,253,248,0.94);
  backdrop-filter: blur(14px);
  border: 1px solid var(--border);
  box-shadow: var(--shadow);
  max-width: 180px;
}

.hero-float--style { top: 14%; left: -1%; }
.hero-float--tryon {
  bottom: 32%;
  left: 6%;
  background: rgba(16,35,63,0.92);
  border-color: var(--border-dark);
}

.hero-float span {
  display: block;
  font-size: 0.55rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--olive);
  margin-bottom: 0.25rem;
}

.hero-float--tryon span { color: var(--stone); }

.hero-float strong {
  font-size: 0.78rem;
  color: var(--navy);
  font-weight: 600;
  line-height: 1.4;
}

.hero-float--tryon strong { color: var(--white); }

/* ─── Typography / sections ─── */
.section { padding: var(--section) 0; position: relative; }

.section-dark {
  background: linear-gradient(168deg, var(--midnight) 0%, var(--navy-deep) 40%, var(--navy) 100%);
  color: var(--white);
}

.section-dark::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 55% 45% at 85% 15%, rgba(111,124,85,0.12), transparent);
  pointer-events: none;
}

.section-cream { background: var(--cream); }
.section-white { background: var(--white); }
.section-stone { background: linear-gradient(180deg, var(--cream) 0%, var(--white) 100%); }

.eyebrow {
  display: block;
  margin-bottom: 0.75rem;
  font-size: 0.62rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--olive);
  font-weight: 600;
}

.section-dark .eyebrow { color: var(--stone); }

h2.title {
  margin: 0 0 1rem;
  font-family: var(--font-serif);
  font-size: clamp(2.1rem, 4.8vw, 3.5rem);
  font-weight: 400;
  line-height: 1.06;
  letter-spacing: -0.02em;
  color: var(--navy);
}

.section-dark h2.title { color: var(--white); }

.subtitle {
  margin: 0 0 1rem;
  font-size: clamp(1.05rem, 2vw, 1.3rem);
  color: var(--olive);
  font-weight: 500;
}

.section-dark .subtitle { color: var(--stone); }

.lead {
  margin: 0;
  font-size: 1.05rem;
  line-height: 1.75;
  color: var(--muted);
  max-width: 38rem;
}

.section-dark .lead { color: rgba(255,253,248,0.72); }

.head-block { max-width: 40rem; margin-bottom: clamp(2.5rem, 5vw, 4rem); }
.head-block-center { margin-inline: auto; text-align: center; }
.head-block-center .lead { margin-inline: auto; }

.head-block-wide { max-width: 52rem; }

.note {
  margin-top: 1.5rem;
  padding: 1rem 1.25rem;
  font-size: 0.86rem;
  line-height: 1.65;
  border-left: 2px solid var(--stone);
  background: rgba(216,200,179,0.22);
  color: var(--charcoal);
  max-width: 38rem;
}

.section-dark .note {
  background: rgba(255,253,248,0.06);
  border-color: var(--olive);
  color: rgba(255,253,248,0.68);
}

.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2.5rem, 6vw, 5rem);
  align-items: center;
}

.split-media-first .split-media { order: -1; }

/* ─── Editorial loop (magazine feature) ─── */
.loop-feature {
  padding: var(--section) 0;
  background: var(--cream);
  border-block: 1px solid var(--border);
}

.loop-feature-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border: 1px solid var(--border);
  background: var(--white);
}

.loop-tile {
  position: relative;
  display: flex;
  flex-direction: column;
  border-right: 1px solid var(--border);
  transition: background 0.25s ease;
}

.loop-tile:last-child { border-right: none; }

.loop-tile:hover { background: rgba(247,241,232,0.45); }

.loop-tile-img {
  aspect-ratio: 3/4;
  border-bottom: 1px solid var(--border);
}

.loop-tile-body {
  padding: 1.5rem 1.35rem 1.75rem;
  flex: 1;
  display: flex;
  flex-direction: column;
}

.loop-tile-step {
  display: block;
  margin-bottom: 0.65rem;
  font-size: 0.58rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--olive);
  font-weight: 600;
}

.loop-tile h3 {
  margin: 0 0 0.5rem;
  font-family: var(--font-serif);
  font-size: 1.35rem;
  font-weight: 400;
  color: var(--navy);
  line-height: 1.15;
}

.loop-tile p {
  margin: 0;
  font-size: 0.88rem;
  color: var(--muted);
  line-height: 1.6;
}

/* ─── Curated edits ─── */
.curated-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.15rem;
}

.curated-card {
  position: relative;
  overflow: hidden;
  background: var(--white);
  border: 1px solid var(--border);
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}

.curated-card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow);
}

.curated-card-img { aspect-ratio: 4/5; }

.curated-card-body { padding: 1.35rem 1.4rem 1.5rem; }

.label-dev {
  display: inline-block;
  margin-bottom: 0.5rem;
  font-size: 0.55rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  font-weight: 600;
}

.curated-card h3 {
  margin: 0 0 0.4rem;
  font-family: var(--font-serif);
  font-size: 1.15rem;
  font-weight: 400;
  color: var(--navy);
  line-height: 1.2;
}

.curated-card p {
  margin: 0;
  font-size: 0.86rem;
  color: var(--muted);
  line-height: 1.55;
}

/* ─── Cards ─── */
.card-grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem; }
.card-grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem; }

.editorial-card {
  background: var(--white);
  border: 1px solid var(--border);
  overflow: hidden;
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}

.editorial-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.editorial-card-img { aspect-ratio: 4/3; }
.editorial-card-body { padding: 1.5rem 1.65rem 1.75rem; }

.editorial-card h3 {
  margin: 0 0 0.5rem;
  font-family: var(--font-serif);
  font-size: 1.2rem;
  font-weight: 400;
  color: var(--navy);
}

.editorial-card p { margin: 0; font-size: 0.9rem; color: var(--muted); line-height: 1.6; }

.glass-card {
  padding: 1.35rem;
  background: rgba(255,253,248,0.06);
  border: 1px solid var(--border-dark);
  backdrop-filter: blur(10px);
}

.glass-card h4 { margin: 0 0 0.35rem; font-size: 0.92rem; color: var(--white); font-weight: 600; }
.glass-card p { margin: 0; font-size: 0.84rem; color: rgba(255,253,248,0.6); line-height: 1.55; }

/* ─── Try-On showcase ─── */
.tryon {
  padding: clamp(6rem, 13vw, 10rem) 0;
  background: var(--midnight);
  overflow: hidden;
}

.tryon-grid {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: center;
  position: relative;
  z-index: 1;
}

.tryon-stage { position: relative; min-height: 560px; }

.tryon-cgi {
  position: relative;
  z-index: 3;
  width: 88%;
  margin: 0 auto;
  aspect-ratio: 4/5;
  box-shadow: var(--shadow-float);
}

.tryon-device {
  position: absolute;
  bottom: 5%;
  left: 50%;
  transform: translateX(-50%);
  z-index: 4;
}

.tryon-crop-a {
  position: absolute;
  top: 0;
  left: 0;
  width: 42%;
  aspect-ratio: 3/4;
  box-shadow: var(--shadow-deep);
  transform: rotate(-4deg);
  z-index: 1;
}

.tryon-crop-b {
  position: absolute;
  bottom: 8%;
  right: 0;
  width: 38%;
  aspect-ratio: 1;
  box-shadow: var(--shadow-deep);
  transform: rotate(5deg);
  z-index: 2;
}

.chips { display: flex; flex-wrap: wrap; gap: 0.45rem; margin-top: 1.5rem; }

.chip {
  padding: 0.45rem 0.9rem;
  font-size: 0.62rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  background: rgba(255,253,248,0.08);
  border: 1px solid var(--border-dark);
  color: rgba(255,253,248,0.88);
}

.chip--on { background: rgba(111,124,85,0.35); border-color: rgba(111,124,85,0.5); }

.badge-row { display: flex; flex-wrap: wrap; gap: 0.5rem; margin-top: 1rem; }

.badge {
  padding: 0.35rem 0.75rem;
  font-size: 0.58rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  background: rgba(111,124,85,0.25);
  color: var(--stone);
  border: 1px solid rgba(111,124,85,0.4);
}

.product-strip {
  display: flex;
  gap: 0.5rem;
  margin-top: 1.25rem;
  flex-wrap: wrap;
}

.product-strip-item {
  width: 52px;
  height: 64px;
  background: rgba(255,253,248,0.08);
  border: 1px solid var(--border-dark);
}

/* ─── Shopper ─── */
.prompts { display: flex; flex-wrap: wrap; gap: 0.5rem; margin-top: 1.5rem; }

.prompt {
  padding: 0.7rem 1.1rem;
  font-size: 0.82rem;
  font-style: italic;
  color: var(--navy);
  background: var(--white);
  border: 1px solid var(--border);
}

.media-stack { position: relative; min-height: 500px; }

.media-stack-editorial {
  position: absolute;
  inset: 0 22% 10% 0;
  box-shadow: var(--shadow-deep);
}

.media-stack-cgi {
  position: absolute;
  bottom: 0;
  right: 0;
  width: 55%;
  aspect-ratio: 16/10;
  box-shadow: var(--shadow);
  z-index: 2;
}

.media-stack-device {
  position: absolute;
  bottom: 5%;
  left: 8%;
  z-index: 3;
  transform: rotate(-3deg);
}

/* ─── Compare ─── */
.compare-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin-bottom: 1.5rem;
}

.compare-item {
  padding: 1.25rem;
  text-align: center;
  background: var(--white);
  border: 1px solid var(--border);
}

.compare-item--win {
  border-color: var(--olive);
  box-shadow: 0 20px 50px rgba(111,124,85,0.18);
  transform: scale(1.03);
}

.compare-thumb {
  height: 110px;
  margin-bottom: 0.85rem;
  background: linear-gradient(150deg, var(--stone), rgba(16,35,63,0.12));
}

.compare-item h4 { margin: 0 0 0.2rem; font-size: 0.9rem; color: var(--navy); }
.compare-item .meta { font-size: 0.8rem; color: var(--muted); }

.compare-win {
  display: block;
  margin-bottom: 0.45rem;
  font-size: 0.58rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--olive);
  font-weight: 600;
}

.factor-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0.6rem;
  margin-bottom: 1.25rem;
}

.factor {
  padding: 0.8rem 0.5rem;
  text-align: center;
  background: var(--cream);
  border: 1px solid var(--border);
}

.factor span {
  display: block;
  font-size: 0.58rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--olive);
  margin-bottom: 0.2rem;
}

.factor strong { font-size: 0.78rem; color: var(--navy); }

.why-box {
  padding: 1.5rem;
  background: var(--navy);
  color: var(--white);
}

.why-box h4 {
  margin: 0 0 0.85rem;
  font-size: 0.68rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--stone);
}

.why-box ul { margin: 0; padding: 0; list-style: none; }

.why-box li {
  padding: 0.45rem 0;
  font-size: 0.9rem;
  border-bottom: 1px solid var(--border-dark);
  color: rgba(255,253,248,0.85);
}

.why-box li:last-child { border-bottom: none; }

/* ─── Handoff ─── */
.handoff-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 3rem;
  align-items: center;
}

.handoff-visual { position: relative; min-height: 480px; }

.handoff-cgi {
  position: absolute;
  inset: 0 15% 0 0;
  box-shadow: var(--shadow);
}

.handoff-device { position: absolute; bottom: 5%; right: 0; z-index: 2; }

.handoff-device-sm {
  position: absolute;
  top: 8%;
  right: 10%;
  z-index: 3;
  transform: rotate(4deg);
}

.bullet-list { margin: 1.25rem 0 0; padding: 0; list-style: none; }

.bullet-list li {
  position: relative;
  padding: 0.6rem 0 0.6rem 1.15rem;
  font-size: 0.92rem;
  color: var(--muted);
  border-bottom: 1px solid var(--border);
}

.bullet-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.95rem;
  width: 4px;
  height: 4px;
  background: var(--olive);
  border-radius: 999px;
}

/* ─── Journal ─── */
.journal-hero {
  margin-bottom: 2.5rem;
  aspect-ratio: 21/9;
  min-height: 220px;
  box-shadow: var(--shadow);
}

.journal-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.15rem; }

.journal-card {
  border: 1px solid var(--border);
  overflow: hidden;
  background: var(--white);
  transition: transform 0.2s ease;
}

.journal-card:hover { transform: translateY(-4px); }
.journal-card-img { aspect-ratio: 4/3; }
.journal-card-body { padding: 1.25rem 1.4rem 1.5rem; }

.label-soon {
  display: inline-block;
  margin-bottom: 0.45rem;
  font-size: 0.58rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
  font-weight: 600;
}

.journal-card h3 {
  margin: 0 0 0.35rem;
  font-family: var(--font-serif);
  font-size: 1.05rem;
  color: var(--navy);
  font-weight: 400;
}

.journal-card p { margin: 0; font-size: 0.86rem; color: var(--muted); line-height: 1.55; }

/* ─── Partners / trust ─── */
.trust-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem; }

.trust-card {
  padding: 1.65rem;
  background: var(--white);
  border: 1px solid var(--border);
  box-shadow: var(--shadow);
}

.trust-card h4 {
  margin: 0 0 0.85rem;
  font-size: 0.65rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--olive);
}

.trust-card ul { margin: 0; padding: 0; list-style: none; }

.trust-card li {
  padding: 0.4rem 0;
  font-size: 0.88rem;
  color: var(--charcoal);
  line-height: 1.5;
  border-bottom: 1px solid var(--border);
}

.trust-card li:last-child { border-bottom: none; }

.partner-card {
  padding: 1.4rem;
  background: rgba(255,253,248,0.05);
  border: 1px solid var(--border-dark);
}

.partner-card h3 { margin: 0 0 0.4rem; font-size: 0.92rem; color: var(--white); }
.partner-card p { margin: 0; font-size: 0.85rem; color: rgba(255,253,248,0.58); line-height: 1.55; }

.disclaimer {
  margin-top: 2rem;
  font-size: 0.84rem;
  color: rgba(255,253,248,0.5);
  line-height: 1.65;
  max-width: 44rem;
}

.partner-block {
  padding: 2rem 0;
  border-top: 1px solid var(--border);
}

.partner-block:first-child { border-top: none; padding-top: 0; }

.partner-block h3 {
  margin: 0 0 0.75rem;
  font-family: var(--font-serif);
  font-size: 1.35rem;
  font-weight: 400;
  color: var(--navy);
}

.partner-block p,
.partner-block li {
  font-size: 0.95rem;
  line-height: 1.75;
  color: var(--muted);
}

.partner-block ul { margin: 0.5rem 0 0; padding-left: 1.2rem; }

.not-list {
  margin: 0;
  padding: 0;
  list-style: none;
}

.not-list li {
  position: relative;
  padding: 0.5rem 0 0.5rem 1.25rem;
  font-size: 0.92rem;
  color: var(--charcoal);
  border-bottom: 1px solid var(--border);
}

.not-list li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--olive);
}

/* ─── How it works steps ─── */
.steps-list { margin: 0; padding: 0; list-style: none; counter-reset: step; }

.steps-list li {
  position: relative;
  display: grid;
  grid-template-columns: 3.5rem 1fr;
  gap: 1.5rem;
  padding: 2rem 0;
  border-top: 1px solid var(--border);
  counter-increment: step;
}

.steps-list li::before {
  content: counter(step, decimal-leading-zero);
  font-family: var(--font-serif);
  font-size: 1.75rem;
  color: var(--olive);
  line-height: 1;
  padding-top: 0.15rem;
}

.steps-list h3 {
  margin: 0 0 0.4rem;
  font-family: var(--font-serif);
  font-size: 1.35rem;
  font-weight: 400;
  color: var(--navy);
}

.steps-list p { margin: 0; font-size: 0.95rem; color: var(--muted); line-height: 1.7; }

/* ─── Page hero (subpages) ─── */
.page-hero {
  padding: clamp(7.5rem, 12vw, 9rem) 0 clamp(2.5rem, 5vw, 3.5rem);
  background: var(--white);
  border-bottom: 1px solid var(--border);
}

.page-hero--dark {
  background: var(--navy);
  border-bottom: none;
}

.page-hero--dark h1 { color: var(--white); }
.page-hero--dark .lead { color: rgba(255,253,248,0.68); }

.page-hero h1 {
  margin: 0 0 0.75rem;
  font-family: var(--font-serif);
  font-size: clamp(2.4rem, 5vw, 3.75rem);
  font-weight: 400;
  letter-spacing: -0.02em;
  color: var(--navy);
  line-height: 1.05;
}

.page-hero .lead {
  margin: 0;
  max-width: 40rem;
  font-size: 1.05rem;
}

.page-content { padding: var(--section) 0; }

/* ─── Contact / footer ─── */
.contact { text-align: center; padding: var(--section) 0; background: var(--cream); border-top: 1px solid var(--border); }

.contact-actions {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 1rem;
  margin-top: 2rem;
}

.contact-email { font-size: 1.05rem; color: var(--navy); font-weight: 500; }
.contact-note { margin-top: 1.15rem; font-size: 0.9rem; color: var(--muted); }

.site-footer {
  padding: 3.5rem 0 4rem;
  background: var(--midnight);
  color: rgba(255,253,248,0.55);
}

.site-footer .logo { color: var(--white); }

.footer-grid {
  display: grid;
  grid-template-columns: 1.35fr 1fr 1fr;
  gap: 2.5rem;
}

.footer-brand p {
  margin: 0.85rem 0 0;
  max-width: 24rem;
  font-size: 0.86rem;
  line-height: 1.65;
}

.footer-links {
  display: flex;
  flex-direction: column;
  gap: 0.45rem;
  font-size: 0.75rem;
}

.footer-links a { color: rgba(255,253,248,0.68); text-decoration: none; }
.footer-links a:hover { color: var(--stone); text-decoration: none; }

.footer-meta {
  grid-column: 1 / -1;
  padding-top: 2rem;
  border-top: 1px solid var(--border-dark);
  font-size: 0.72rem;
  line-height: 1.65;
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem 1.5rem;
  align-items: center;
}

.footer-meta p { margin: 0; }
.footer-meta a { color: var(--stone); }

/* ─── Legal ─── */
.legal-hero {
  padding: clamp(7.5rem, 12vw, 9rem) 0 2.5rem;
  background: var(--navy);
}

.legal-hero h1 {
  margin: 0 0 0.75rem;
  font-family: var(--font-serif);
  font-size: clamp(2.2rem, 5vw, 3rem);
  font-weight: 400;
  color: var(--white);
}

.legal-hero .intro {
  margin: 0;
  max-width: 40rem;
  color: rgba(255,253,248,0.65);
  line-height: 1.75;
}

.legal-page { padding-bottom: var(--section); }
.legal-content { padding-top: 2.5rem; }

.legal-page section {
  padding: 1.75rem 0;
  border-top: 1px solid var(--border);
}

.legal-page h2 { margin: 0 0 0.65rem; font-size: 1.02rem; color: var(--navy); }
.legal-page p, .legal-page li { font-size: 0.96rem; line-height: 1.75; color: var(--charcoal); }
.legal-page ul { margin: 0.5rem 0 0; padding-left: 1.2rem; }

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
  font-size: 0.62rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--navy);
  font-weight: 600;
  text-decoration: none;
  border-bottom: 1px solid var(--navy);
  padding-bottom: 0.15rem;
}

.text-link:hover { text-decoration: none; color: var(--olive); border-color: var(--olive); }

/* ─── Responsive ─── */
@media (max-width: 1100px) {
  .header-inner { grid-template-columns: 1fr auto; }
  .site-nav--main { display: none; }
  .site-nav--aside { display: none; }
  .nav-toggle { display: block; }
  .hero-campaign-grid, .split, .tryon-grid, .handoff-grid { grid-template-columns: 1fr; }
  .hero-campaign-visual { min-height: 480px; margin-top: 1rem; }
  .hero-campaign-image::after { background: linear-gradient(180deg, transparent 60%, var(--white)); }
  .loop-feature-grid { grid-template-columns: repeat(2, 1fr); }
  .loop-tile:nth-child(2) { border-right: none; }
  .loop-tile:nth-child(1), .loop-tile:nth-child(2) { border-bottom: 1px solid var(--border); }
  .curated-grid, .card-grid-3, .journal-grid, .trust-grid { grid-template-columns: repeat(2, 1fr); }
  .compare-row { grid-template-columns: 1fr; }
  .compare-item--win { transform: none; }
  .factor-grid { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .split-media-first .split-media { order: 0; }
}

@media (max-width: 768px) {
  .site-header { inset: 1.85rem 0 auto; }
  .hero-float--style, .hero-campaign-cgi { display: none; }
  .loop-feature-grid, .curated-grid, .card-grid-2, .card-grid-3, .journal-grid, .trust-grid, .footer-grid { grid-template-columns: 1fr; }
  .loop-tile { border-right: none !important; border-bottom: 1px solid var(--border); }
  .loop-tile:last-child { border-bottom: none; }
  .tryon-crop-a, .tryon-crop-b { width: 32%; opacity: 0.85; }
  .steps-list li { grid-template-columns: 2.5rem 1fr; gap: 1rem; }
}

@media (max-width: 540px) {
  .container, .container-wide { width: calc(100% - 1.5rem); }
  .hero-cta { flex-direction: column; }
  .btn { width: 100%; }
  .announce-bar p { font-size: 0.52rem; letter-spacing: 0.1em; }
}