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Style profile
Fit, palette, lifestyle and how you want to feel—optional gender and pronouns.
How it works
From profile to complete look
A visual journey through styling, wardrobe, try-on and retail—designed for clarity, not compliance copy.
Four stages
Your styling journey
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Wardrobe
Select photos. Review candidates. Confirm what you own.
03
Stylist
Ask in natural language. Get complete looks with clear separation.
04
Try-on & retail
Preview direction. Shop verified gaps only when you choose.
Style profile
Tell us about you—without assumptions
Build a private profile covering fit, colours, lifestyle and presentation preferences. Gender identity and pronouns are optional.
- Inclusive optional fields
- No binary-gender requirement
- Editable at any time
Candidate wardrobe
Your photos. Your consent.
Select specific photos
Only chosen images are analysed. Detections stay candidates until you confirm.
Confirm or edit
Merge duplicates, reject mistakes, and build a wardrobe you trust.
Never mixed up
Catalogue recommendations stay visually and logically separate from owned items.
Ask your stylist
Occasion-led, in your words
Describe where you are going, how you want to feel, and what you already own. Your stylist remembers preferences—not fabricated chat history.
Complete looks
Owned, retail and gaps—clearly labelled
Every direction shows what you already own, what is still a candidate, and verified retail only when something is genuinely missing.
Virtual try-on
Preview direction—not exact fit
See how pieces layer together on your image. Useful for proportion and colour—not a guarantee of how garments will fit in real life.
Retail handoff
Shop only what you need
Verified products with explicit match reasons. Checkout, delivery and returns stay with the retailer—no universal basket.
Affiliate disclosure — commission never changes recommendation order.
Privacy principles
Private by design
Selected photos only
You choose what is analysed—never your whole camera roll.
Candidate until confirmed
Detections are never shown as owned without your action.
Deletion controls
Remove images and wardrobe data when you choose.
Plain English policies
Privacy Centre explains AI and retention.
Ready to begin?
Apply for membership and build your private style profile.